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Introduced into active circulation in 2021, the concept of "Metaverse" is as incomprehensible as it is unrealizable at the present time.
Both the head of the social network Facebook (Mark Zuckerberg) and the CEO of Epic Games (Tim Sweeney) agree with each other that they are developing only certain elements of the metaverse. This work requires the strength of the largest companies in the digital world.
Many mistakenly believe that Microsoft created the Internet. But this is not so, because the Global Network is a collection of all the resources located in it, and the various means and technologies that open up opportunities for access to them.
The metauniverse, ideally, should include almost all spheres of human life. Growth, development, training, development of useful skills and abilities, as well as the possibility of self-realization, both personally and professionally, That is, the end result will be something like "Oasis" from Ernest Kline's science fiction novel Ready Player One.
What modern corporations are trying to embarrassingly pass off as the first metaverses are just multiplayer games or social networks with the possibility of using VR.
What is the metaverse, according to Mark Zuckerberg?
Facebook has compiled a laconic and as close to reality as possible definition of the term "Metaverse". They define it as:
A set of virtual spaces where you can create and explore with other people who are not in the same physical space as you.
But it is painfully similar to the modern global network, which provides ample opportunities for work, leisure, and interaction with other users.
A full-fledged metauniverse should also be distinguished from the usual Web by a full-fledged internal economy. The domestic currency must have a strictly defined value, which will not fluctuate significantly. And its guarantor will be all users who will create this value by investing their work within the metaverse.
What stage is the metaverse currently in?
In a general sense, the ability to work, relax, and study within the Global Network makes it as close as possible to the concept of "Metaverse". However, the physical implementation of such a project is still very far away.
About seven years ago, funds for VR from Oculus did not result in anything. The technology has not gained mass popularity, and its further development does not lead to anything.
We need a significant and qualitative step forward. Because today, VR is just an expensive toy with no real use cases.
Future Perspectives of the Metaverses
Many have high hopes for Apple's 2023 VR headsets. And you can expect something innovative and groundbreaking from Yabloko. So the future may be closer than you think.
But until the world sees a real development that can transfer human consciousness to a virtual world with complete freedom of action, all of this will remain only plans and hopes.
The very term "metaverse" was actively replicated by Mark Zuckerberg as a result of the fact that Facebook was too often at the center of all sorts of scandals back in 2018.
To divert the attention of the audience from the negative and attract the younger generation, which had almost completely left Facebook, a new concept was introduced, which became the Metaverse.
Thus, it was possible to improve the image of the company by forcing people to look at it in a new light. If Facebook had not done anything at that moment, today, most likely, the company would have rapidly stagnated.
Another reason that Facebook decided to actively promote the metaverse lies in the numerous lawsuits initiated by the antitrust committee. In an effort to regulate all aspects of the collection, storage, and use of personal data, he literally twists the hands of social network developers.
And if you introduce a fresh concept and conditionally separate from previous developments, you can create a completely new field for activity which the regulatory authorities have not yet had time to lay their hands on.
Earnings on the metaverse
Despite the rather pessimistic forecast regarding the future of the metauniverses, this direction is, without a doubt, extremely promising. It is definitely worth investing in companies that develop innovative technologies necessary for the further development of the metaverses.
Progress in such matters depends very much on specific people who are developing and implementing something new and previously unknown. Top engineers and programmers are quite capable of creating something completely new.
A device capable of making futuristic metaverses a reality could now sit as a project on the desktop somewhere in the forges of Apple, Google, Facebook, or Microsoft.
But, from the point of view of the average investor, it would be much more useful to look towards young companies involved in innovative developments. Because the most successful of them, in the end, are bought by large corporations, and you can make good money on this.
Problems of the Metaverse
Like any virtual space, the metaverses will only be at the mercy of the developers for the first time. Very soon, they, like all their predecessors, will be at the mercy of self-serving and unscrupulous marketers.
Cunning entrepreneurs will try their best to monetize every aspect of the new virtuality. And the main problem of the virtual space, which is meant by the metaverses, is that it will be extremely difficult to understand where and how advertising integrations work.
After all, the form factors of advertising today are so vast and diverse that people themselves do not understand that they are influenced by marketers. What can we say about virtuality, where avatars can be given any shape and size?
Virtual personalities can act as brand ambassadors on their own. There is an apt saying that exists in the global network:
If you are not paying for it, then you are not a consumer; you are a saleable product.
